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Profitability Over Occupancy
Summer has arrived, and while the weather has been favorable across much of the country, travel demand has not returned at the pace many hotels and resorts expected. Booking windows remain short, guests are spending more cautiously, and many markets are experiencing increased competition for a limited pool of travelers. For many operators, 2026 is…
Read MoreIndependent Hotels and Resorts in a Shifting Economy
The first quarter has arrived with economic pressure and cautious consumer spending. Many independent hotels and resorts are feeling it. Travel has not stopped. It has shifted. Guests are still traveling. They are choosing drive markets. They are booking shorter stays. They expect value but still demand experience. The mild winter across the West Coast…
Read MorePreparing Independent Hotels for a Thoughtful and Welcoming Start to 2026
December has a way of slowing the world just enough for us to breathe. For independent hotels, this quiet stretch of the year becomes a rare gift. It’s a moment to pause, look around the property with fresh eyes, and reconnect with the heart of the guest experience. Without the layers of a large brand,…
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